Sod It, Just Do It

Gunna start the business.
Gunna change jobs.
Gunna write the book.
Gunna have a crack one day.
And then... they do sod all,

This book is a small contribution to ridding the world of inertia. Inside is a simple system to help you make better decisions, stop faffing about and getting shit done - in business and in life. Because the difference between people who get somewhere and people who don't usually comes down to one moment. The moment they say: SOD IT. JUST DO IT. STOP BEING A GUNNA.

"Anyone who’s spent five minutes with John knows he doesn’t just make decisions—he orchestrates them with sharp intelligence and a legendary sense of humour. His ‘John-isms’ aren’t just catchy phrases; they’re a roadmap for getting shit done. This book captures that exact energy—a front-row seat to the thinking of a man who knows how to lead a room and a market."
CAROLINE RAINSFORD, Country Director, Google New Zealand