The modern farmer faces a constant battle for survival. Not only do farmers and their families cope with everything nature throws at them, they have to meet the challenges presented by technology, the environment and the way society raises the bar on farming methods. Despite these obstacles and through innovation, courage and sheer commitment, farmers and their businesses continue to thrive in New Zealand.
Author Ross Hyland has been involved in agriculture across New Zealand for well over forty years as a farmer, agri-businessman and feed miller. He has been a director with Lincoln Agritech, sat on the University’s Research and Commercialisation committee and Chaired the Lincoln University farms committee tasked with re-invigorating the University’s engagement with the farming community. He currently Chairs the University of Aucklands AgriTech and FoodTech commercialisation team. Ross was also the principle author of the red meat industry’s ‘Pathways to Long-term Sustainability’ report in 2015.